Original title：FRESNO ENTREPRENEUR FILES TRADEMARK CLAIM AGAINST HONG KONG TOYMAKER
What brings a Fresno-based home goods manufacturer and a Hong-Kong based toy company together? A federal trademark lawsuit.
Serimian, owner of Boxy Girl, filed a lawsuit on the grounds of
“trademark infringement, unfair competition and counterfeiting” against
Jay at Play International and its corporate officers, according to a
lawsuit filed in the Southern District of Florida.
Jay at Play
does business in Boca Raton, Florida, though it is a Hong Kong
corporation. Its parent corporation, Jay Franco & Sons, is
headquartered in New York City.
Serimian alleges that Jay at
Play’s Boxy Girls line of dolls violates the trademark Serimian first
filed for her company in 2011. In 2015, the Boxy Girl line of makeup
boxes became available. Three years after that, the Boxy Girl line of
toy dolls came out, according to the release. Since that time, the Boxy
Girls toy website populates higher than Serimian’s company on internet
searches and on social media. The similarities between the names Boxy
Girl and Boxy Girls, and Serimian’s other line Boxy Baby and Jay at
Play’s Boxy Babies, blur the lines between the two brands, the lawsuit
alleges that after she made multiple unanswered requests to stop
marketing under the Boxy Girls name, the company introduced a doll named
The lawsuit seeks money equaling both all profits made
“as a result of [Jay at Play’s] infringing actions,” and damages caused
by the claims.
Serimian is being represented by law firm Greenberg Traurig, LLP, out of Miami, Florida.
time for big companies with big legal budgets to stop bullying female
entrepreneurs,’’ Serimian said. “We aren’t going to let Jay at Play rob
of us our intellectual property, our years of hard work and our stellar
Emails requesting comment from Jay at Play were not immediately returned.